When I got the phone call in early August 2021 the business owner sounded distraught.
His list was dead and his email domain reputation was in ruins.
A bit more digging and I found out that he had not emailed his list of over 50,000 people in over 2 years.
Yes a list that was once profitable with every send was collecting digital dust.
This type of phone call is not the first time that I have heard a similar story and why he was referred to me.
The reason why he did not email his list was not my concern (I did ask anyway).
My job was to Revive his list and get his email domain reputation back in the good graces of the gmail (the whale of the email industry). The image is what a great domain reputation looks like.
Here is what we did:
1. Get his tech side of things in order.
2. Sort his list in a very specific way.
3. Build up his domain reputation (the key to making all this work)
4. Send out to this segmented list a series of two emails (shared inside)
5. Go after the entire list with the best performing email that I keep in my back pocket (I hesitate to share it as the more that people know about it the more it will get used...and it is NOT the overused HEY that became so popular)
6. Sent out the Juiced List email again to spike his domain reputation.
Another client happy and list that is now profitable.
Hi, my name is Jonathan Drake
I have worked internally with some of the biggest lists and names in the Online Marketing World over the last 10+ years.
A short list of my clients are Perry Marshall, Todd Brown, Justin Brooke, Samcart, Carrot.com, Jon Morrow, Ash Maurya, Jack Born, Jermaine Griggs, André Chaperon
I found that my willingness to delve deeply into not just the how but the why has led me down many paths. I focus on helping companies to grow in not just revenue but in positioning in a marketplace. I create and then help to implement strategies like Hourscore and Reviving Dead Email lists.
You can get access to what my personal clients have already been implementing and obviously not sharing as everyone I have shared this with has never heard of it and surely was not using it.
After proving this time and time again I have decided to share it (along with the Bonus Juice Your List Email (this works great before and after a promo as well)
I built a training around it (the training itself is under 11 minutes and includes how to do it step by step with the top email providers) and for now as my Needle Mover #2
Revive Your Email List Breakdown
Everything you need to know in an under 15 minute video explaining the way and reason Revive Your List works and how to implement it in your email database.
Bonus #1 : Juice Your List Email
This is the go to for every list that needs to be Revived. It also works great for a nice boost of engagement BEFORE & After a Promo.
<--**Blurred out Juice Your List Email
Bonus #2: 1 Hour Call With Me
During this call we will implement this on your email database, and have time left over to discuss any other Email issues.