All-time Best (and most stolen) Email Subject Line EVER...and how understanding the DNA of it will get you more opens and clicks
The Date: Feb 12th 2009
Sender: Frank Kern
Subject Line: Hey.
*below is the exact email that came to my inbox
Over a year later it was used 5x by Obama during the 2010 Presidential Election
I do not feel I have to explain to you as I am 100% sure you have not only gotten this simple subject line in your inbox but most likley used some variation of it yourself.
It has made the rounds in the internet marketing world and is not just because of the copy cat nature but because it WORKS!!!
So I could not let it go. I wanted to know WHY it worked and had lasting appeal no matter the list or vertical.
I break it down and was able to get to the DNA of it and from there uncover the formula for expanding it out and have proven it with sizable results.
I give it all to you inside this video for less than $100 below.
A quick bio:
My name is Jonathan Drake
I have worked internally with some of the biggest lists and names in the Online Marketing World over the last 10+ years.
A short list of my clients are:
Perry Marshall, Todd Brown, Justin Brooke, Samcart, Carrot.com, Jon Morrow, Ash Maurya, Jack Born, Jermaine Griggs, André Chaperon - they all meet the criteria above ;)
I found that my willingness to delve deeply into not just the how but the why has led me down many paths. I focus on helping companies to grow in not just revenue but in positioning in a marketplace. I create and then help to implement strategies like Hourscore, Reviving Dead Email lists, Hard Bounce Magic and Hey Deep Dive.
You can get access to what my personal clients have already been implementing and obviously not sharing as everyone I have shared this with has never heard of it and surely was not using it.
After proving this time and time again I have decided to share it for less than $100
I built a training around it (the training itself is under 12 minutes and includes a list of 50+ new ones built from the DNA of Hey) and for now as my Needle Mover #4
"When it comes to optimizing marketing campaigns for maximum profits, there are few people who know more about the science of conversions than Jonathan Drake"
Todd Brown
https://toddbrown.me/
"Jonathan is one of few strategists I know that has the unique ability of drawing wisdom, knowledge, and application from such a diverse, eclectic body of work. He brings to the table a wide array of perspectives and strategies that have not only helped me solve complex problems but those of my clients and colleagues as well"
Jermaine Griggs
Founder - AutomationClinic.com & HearandPlay.com
Over the years Jonathan has put new technology and key innovations on my radar months or even a year before the rest of the world caught on. Just to name a few... retargeting for product launches... high conversions through page speed... email send windows for higher engagement. If you find and attract new clients online and especially if you use email marketing then you should listen to what Jonathan has to say.
Jack Born
Founder - DeadlineFunnel.com
Here's Everything You Get...
Hey - Uncover Why It Works
My Deep Dive into uncovering WHY the subject line HEY works and how to use the DNA of it to create a formula for over 50 new subject lines that are proven.
Bonus: A list of over 50 words to turn into your subject lines straight from the DNA of HEY.
A cut and paste list of the same DNA that I uncovered.
<--**Blurred out List
Help to Implement If You Need It
Ask me your questions.
I support those who are my clients. If you need help simply reach out to me Jonathan@HowToMoveTheNeedle.com after purchase including if you would like me to implement this for you (a separate engagement)